Promote Events Using Social Media

Dive Into Social Media to Promote National Water Safety Month
You can easily spread the word about National Water Safety Month (#NWSM2023) and the importance of water and swimming safety by engaging your social media followers. Remember to use the official hashtags for the month: #BeWaterAware, #NWSM2023, #Learn2Swim, #DrowningIsPreventable. Here are some other important social media best practices to help you seamlessly execute your National Water Safety Month campaign.

  1. Post consistently. Start with at least twice a week on Facebook and LinkedIn and once daily on Twitter and Instagram.
  2. Share photos and videos. Social Media Examiner research says visuals optimize social media engagement. Pools, spas, and hot tubs are a great backdrop or main attraction for many photos you can take and share.
  3. To optimize engagement rates, create a social media plan around National Water Safety Month, using specific content about water and swimming safety tips interspersed with your regular content to help spread the message to provide variety without overwhelming your followers with one message.

How to Promote a Social Media Event in 8 Easy Steps:
One of the best ways to spread the buzz about an upcoming event is by using social media. With several platforms to leverage, you can get the word out to various segments of your audience where they live online.

Step 1: Choose your social networks
Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube, TikTok

Step 2: Choose your event hashtag
Come up with a hashtag that’s short, unique, and easy-to-understand.

Step 3: Set up the event
Set up the event on Facebook or stream live.

Step 4: Craft your content
Tailor your content for each social network keeping in mind the different styles and audience on each platform.

Step 5: Run a social media contest
Contests are the perfect way to motivate word-of-mouth promotion without a huge investment.

Step 6: Work with influencers
Build relationships with key people in the industry who can talk up your event and can help influence prospective attendees to register.

Step 7: Launch paid social media ads
It is a pay-to-play world, so you will increase your chances of having your posts seen by boosting their presence through ads.

Step 8: Use live video on event day
You don’t have to livestream your entire event to make a splash with live video. You can use short, live clips from your event like behind-the-scene peeks or interviews with performers to engage viewers.

Pool & Hot Tub Alliance Strategic Partners:
  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • Pentair
  • WatkinsWellness
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