Dive Into Social Media to Promote National Water Safety Month
You can easily spread the word about National Water Safety Month (#NWSM2020) and the importance of water and swimming safety by engaging your social media followers. Remember to use the official hashtags for the month: #BeWaterAware, #NWSM2020, #Learn2Swim, #DrowningIsPreventable. Here are some other important social media best practices to help you seamlessly execute your National Water Safety Month campaign.
Post consistently. Best practices say you should post to Facebook 1 to 2 times a day, Twitter 3 to 5 times a day, LinkedIn once daily. This can be challenging if you aren’t already regularly posting. Start with at least twice a week on Facebook and LinkedIn and once daily on Twitter
Share photos and videos. Social Media Examiner research says visual optimize social media engagement. Pools, spas and hot tubs are a great backdrop or main attraction for many photos you can take and share
To optimize engagement rates, create a social media plan around National Water Safety Month, using specific content about water and swimming safety tips interspersed with your regular content to help spread the message to provide variety without overwhelming your followers with one message
Here are some sample social media posts you can use during National Water Safety Month:
How to Promote a Social Media Event in 9 Easy Steps:
One of the best ways to spread the buzz about an upcoming event is by using social media. With several platforms to leverage, you can get the word out to various segments of your audience where they live online.
Step 1: Choose your social networks
Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube
Step 2: Choose your event hashtag
Come up with a hashtag that’s short, unique, and easy-to-understand.
Step 4: Craft your content
Tailor your content for each social network keeping in mind the different styles and audience on each platform.
Step 5: Run a social media contest
Contests are the perfect way to motivate word-of-mouth promotion without a huge investment.
Step 6: Work with influencers
Build relationships with key people in the industry who can talk up your event and can help influence prospective attendees to register
Step 7: Launch paid social media ads
It is a pay-to-play work so you will increase your chances of having your posts seen by boosting their presence through ads.
Step 8: Use live video on event day
You don’t have to livestream your entire event to make a splash with live video. You can use short, live clips from your event like behind the scene peeks or interviews with performers to engage viewers
These organizations represent business and other individuals and agencies involved in bringing safe, enjoyable aquatic activities to the American public, from home pools and spas, to waterparks and resorts, to public swimming and water recreation facilities
National Water Safety Month Participants:
Pool & Hot Tub Alliance Strategic Partners: